Branding

Brief

Launch Rane Foundation-CSR brand of one of the most reputed Industrial Groups.

The Solutions

• Strategized and sourced a photographer to go across Tamil Nadu and shoot the actual on-ground implementation across NGO's, Hospitals etc.
• Created a brand, coffee table book, video and collaterals.
• Conceived Rane Pioneer of Change Award with a citation and a grant of Rs. 1 crore for the NGO's.

The Results

• An institutionalized platform for channelizing CSR efforts was created.
• Employee awareness & involvement in terms of volunteering went up by over 45%.
• Branding for Rane Vidyalaya was concretized.